⚠️ Time to BeReal. ⚠️
2 min left to post a BeReal and see what your friends are up to!
now
BeReal, one of the fastest-growing social media apps in recent history: 100M+ users, Apple's App of the Year, and a cultural moment big enough to land on SNL.
As the company's first Brand Creative Director, I built the brand from scratch — crafting its DNA, launching its first global campaign, and creating all brand and marketing creative for a platform built on the idea that social media doesn't have to suck (the life out of you). I was there from early days through its acquisition.
😵💫
BeReal is an App
that doesn't suck
(the life out of you)
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⚠️
Time to BeReal.
Everyday get a notification to share a glimpse into real life with people you care most about.
🥸 No filters
🙅 No followers
💩 No bs
⚠️ Time to BeReal. ⚠️
2 min left to post a BeReal and see what your friends are up to!
now
🗓️
One daily notification
sent to everyone
Everyday, everyone receives the same alert: it’s ⚠️ Time to BeReal. ⚠️ Share a snapshot of your life simultaneously. No filters, just real moments.
⚠️ Time to BeReal. ⚠️
At BeReal, we’re leading the 🔥 movement to make online 📱 communication healthier and more authentic for the future. Social media platforms have become 🥸 fake, addictive 👹 and harmful. BeReal is the antidote –
a new ✨ category defining service. We are a real media platform, not a 🚫 social media platform.
By design, you 🙅 can’t fake it on BeReal, get addicted to BeReal, or be harmed by using BeReal.
Our mission 🚀 is to create positive change and keep you connected with those you really 🫶 care about.
❤️ Human-centric
🕺🏻 Playful & vibrant
😜 Expressive
🙈 Authentic
🔥 Radically innovative
🗿 Simple & intuitive
⚠️ Not trying too hard
👐 Inclusive
