D.Pfluger

D.Pfluger

© Copyright 2026

Brand Architect, Creative Director, and Designer for startups, founders, and next-gen brands.

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© 2026

Brand Architect, Creative Director, and Designer for startups, founders, and next-gen brands.

LinkedIn
Instagram
CV

Book a Call

Email

Working Globally

􀆪􀺎􀒸

⚠️ Time to BeReal. ⚠️

2 min left to post a BeReal and see what your friends are up to!

now

BeReal hit 100M+ users, won Apple's App of the Year, and made it to SNL. As the company's first Brand Creative Director, I built the brand from scratch — DNA, first global campaign, and all brand and marketing creative — for a platform with a simple premise: social media doesn't have to suck.

Apple App of the Year Winner

Brand Vision

Brand Positioning

Brand Identity

Brand Guidelines

Brand Campaign

App Store Marketing

In-App Marketing

Social Campaigns

Website

Brand Strategy

Creative Direction

Graphic Design

Social Network

Global Reach

bere.al

Brand Strategy

Creative Direction

Graphic Design

Social Network

Global Reach

bere.al

😵‍💫

BeReal is an App

BeReal is an App

that doesn't suck

that doesn't suck

(the life out of you)

(the life out of you)

9:41:13

9:41:13

9:41:22

9:41:22

9:41:34

9:41:34

9:41:48

9:41:48

9:42:12

9:42:12

9:42:25

9:42:25

9:42:51

9:42:51

⚠️

Time to BeReal.

Time to BeReal.

Everyday get a notification to share a glimpse into real life with people you care most about.

🥸 No filters

🥸 No filters

🙅 No followers

🙅 No followers

💩 No bs

💩 No bs

⚠️ Time to BeReal. ⚠️

2 min left to post a BeReal and see what your friends are up to!

now

🗓️

One daily notification
sent to everyone

Everyday, everyone receives the same alert: it’s ⚠️ Time to BeReal. ⚠️ Share a snapshot of your life simultaneously. No filters, just real moments.

  • ⚠️ BeReal.

  • 💩 No bs

  • 🙅 No followers

  • 👹 No scams

  • 🥸 No filters

⚠️ Time to BeReal. ⚠️

At BeReal, we’re leading the 🔥 movement to make online 📱 communication healthier and more authentic for the future. Social media platforms have become 🥸 fake, addictive 👹 and harmful. BeReal is the antidote –
a new ✨ category defining service. We are a real media platform, not a 🚫 social media platform. 

By design, you 🙅 can’t fake it on BeReal, get addicted to BeReal, or be harmed by using BeReal.

Our mission 🚀 is to create positive change and keep you connected with those you really 🫶 care about.

At BeReal, we’re leading the 🔥 movement to make online 📱 communication healthier and more authentic for the future. Social media platforms have become 🥸 fake, addictive 👹 and harmful. BeReal is the antidote –
a new ✨ category defining service. We are a real media platform, not a 🚫 social media platform. 

By design, you 🙅 can’t fake it on BeReal, get addicted to BeReal, or be harmed by using BeReal.

Our mission 🚀 is to create positive change and keep you connected with those you really 🫶 care about.

❤️ Human-centric

🕺🏻 Playful & vibrant

😜 Expressive

🙈 Authentic

🔥 Radically innovative

🗿 Simple & intuitive

⚠️ Not trying too hard

‍👐‍ Inclusive

❤️ Human-centric

🕺🏻 Playful & vibrant

😜 Expressive

🙈 Authentic

🔥 Radically innovative

🗿 Simple & intuitive

⚠️ Not trying too hard

‍👐‍ Inclusive