BeReal, one of the fastest-growing social media apps in recent times, and keeping it real for millions of Gen-Z users around the world.
As Brand Creative Director, I crafted BeReal's brand DNA, launched its first global brand campaign, and designed all creative and brand marketing projects. My role was responsible for conceptualizing, creating, and overseeing all brand assets, ensuring they aligned with BeReal's unique anti-social network ethos.
😵💫
BeReal is an App
that doesn't suck
(the life out of you)
🥸 No filters
🙅 No followers
💩 No bs
⚠️ Time to BeReal. ⚠️
2 min left to post a BeReal and see what your friends are up to!
now
🗓️
One daily notification
sent to everyone
Everyday, everyone receives the same alert: it’s ⚠️ Time to BeReal. ⚠️ Share a snapshot of your life simultaneously. No filters, just real moments.
⚠️ Time to BeReal. ⚠️
At BeReal, we’re leading the 🔥 movement to make online 📱 communication healthier and more authentic for the future. Social media platforms have become 🥸 fake, addictive 👹 and harmful. BeReal is the antidote –
a new ✨ category defining service. We are a real media platform, not a 🚫 social media platform.
By design, you 🙅 can’t fake it on BeReal, get addicted to BeReal, or be harmed by using BeReal.
Our mission 🚀 is to create positive change and keep you connected with those you really 🫶 care about.
❤️ Human-centric
🕺🏻 Playful & vibrant
😜 Expressive
🙈 Authentic
🔥 Radically innovative
🗿 Simple & intuitive
⚠️ Not trying too hard
👐 Inclusive
